Amanda McClain is a graphic designer who combines creativity with clarity across physical and digital experiences.

LUMEN 2025

PROBLEM: The LUMEN needed a distinct theme and feature multimedia works within limited pages.

SOLUTION: Our team created the “red lycoris” design and produced 25% more magazines, with a total of 250 copies.

Details
  • Developed core page layout for team to build off
  • Swiftly applied feedback at every stage to complete the LUMEN ahead
    of schedule
  • Presented the LUMEN at unveiling ceremony: explained design decisions to clarify value

Dafmark

PROBLEM: Dafmark needed a brand update to reflect their offerings beyond dance.

SOLUTION: This flexible brand identity empowered Dafmark to update their marketing strategy.

Details
  • Collaborated with designers and marketing mentor to clarify Dafmark’s offerings
  • Created flexible brand identity around Dafmark’s dynamic community presence
  • Proposed brand identity via slide deck presentation

Homme

PROBLEM: HTML coding experience needed to reflect real-world application.

SOLUTION: “Homme” demonstrated e-commerce and newsletter standards with Bootstrap and Mailchimp frameworks.

Details
  • Researched and applied real-world web design (Men’s Wearhouse)
  • Created and delivered Mailchimp newsletter via email
  • Utilized device mockups to showcase practical application

The Threepenny Opera

PROBLEM: Mercyhurst University required modern visuals for their spring musical.

SOLUTION: This print collection adhered to strict promo guidelines while showcasing creative direction.

Details
  • Created illustrations and layout with Adobe Illustrator and InDesign
  • Applied dollar motif across print and social media works
  • Presented concepts to client via mounted foam core: explained how design fulfilled project expectations

Study the World

PROBLEM: Mercyhurst University needed to promote their Study Abroad program.

SOLUTION: Vector illustration highlighted past Study Abroad locations: runner-up amongst competing proposals.

Details
  • Incorporated both international and local monuments, displaying the program’s breadth
  • Created “WONDER” section for selfie spot: encouraged social media engagement
  • Presented design via slide deck presentation: became runner-up proposal

Rainbow Panda

PROBLEM: Unique character design had to suit gift card formats.

SOLUTION: This rainbow panda set mixed playful messaging with vibrant design: adapted to common print sizes.

Details
  • Created charming character to promote engagement with collection
  • Unified diverse designs with rainbow motif
  • Created wrapping paper, envelopes and cards, cup design, and 3D print for complete gift set

Fruitzé

PROBLEM: Label design had to demonstrate food packaging standards.

SOLUTION: This sparkling juice prototype mirrored real-life soda designs.

Details
  • Studied real-world sparkling water labels for inspiration (Bubly, Aha, etc.)
  • Utilized Adobe Dimension’s models for soda can mockups
  • Adhered nutrition facts label to official FDA requirements